Written By: Sakura Snyder, Staff Writer
DEMAND: Sonny Angels surge in popularity across the globe.
Sonny Angels—if you are a regular TikTok user, you may have seen bits and bobbles of these three-inch tall dolls across different videos on the platform. Ranging in a diverse array of headgear, the special angel babies seem to have taken all the rage in the 2024 collectible figurine world. But where did these dolls originate? Why are they so popular? Has their value fluctuated in markets? A closer look at this toy must be taken to better understand these modern trends.
First invented in 2004 by Japanese toy manufacturer Toru Soeya, Sonny Angels was originally intended to provide consolation for women in their early 20s struggling with the loneliness and stress of the adult world. Although the target audience has broadened over time (as they are now enjoyed by people from all walks of life) the original motive of these figures has stayed the same—they aim to “make you smile.” For example, Sonny Angel enthusiast Melody Romero (12), first felt oddly “intrigued” when she saw them. Over time, her admiration for the babies has only grown. She now heartedly believes that they are “cute and funny creatures to have.”
Sonny Angels had quite a rapid increase in popularity, as they only recently gained worldwide traction over the past couple of years. For new and old fans of the baby, this has resulted in quite the dilemma—these figurines are now being overpriced in the market, a direct result of the discrepancy in the supply v.s. demand relationships. Despite their original retail price of $10, Romero explains that she paid “30 dollars for her Sonny Angel.” “The prices are being inflated, which is unfair,” she states. Especially when people are indulging in a harmless hobby, making it less accessible for everyday people has been a rough journey not only for Romero but many others.
With ever-changing trends and prices, it is too early to say whether or not these babies will stay afloat in the figurine world. For now, though, Sonny Angels seems to be a great investment for anyone hoping for the appearance of an adorable little companion in their everyday lives.